“I see all these other brands literally selling out of products they post on Instagram, yet I barely get a like!”
“I spend all this time posting on Facebook but my fans don’t seem to give two sh*ts!”
“Okay but really, what’s Twitter for anyway?”
If I had a fiver for every time I heard these sentiments from fellow entrepreneurs I could probably hang up my hat and retire at the tender age of 35. Of course, as a marketer to the core, I totally get their frustration.
Social media is the most cost effective form of mass media available to business owners who are trying to get their message, product or service out there for the world to see. Moreover, it seems like everybody’s doing it which often brings huge pressure from the belief that if my competitor is doing it and I’m not then I’m missing that opportunity. Most attractive of all, many small businesses are seeing incredible results through social media so it’s natural to have the “why not my biz” mentality . The thing is, even though it’s free to use, social media requires an investment if it’s going to work for you.
Here are 3 major reasons your social media gets no love:
1. You’re trying to get to third base on the first date.
Think of social media like dating your potential clients. Each interaction is an opportunity for them to get to know, like and trust you. The problem is if you spend most of their precious time sharing your latest and greatest offering, it’s likely they’re going to feel a little put off, even if what you’re selling is something you know they could really use. Instead of using social media like a 24/7 commercial zone, use your content to start conversations, tell your story, offer value and when you do post something that’s a little more salesy ensure you make it clear what’s in it for your “date”. Continue reading